...often copied, never duplicated

Your Theme

Your theme of your place is what and who you are to the public. The bar atmosphere you project is your niche. Customers need to have the need of feeling "comfortable"

And of course, that's a matter of opinion. It's like eating food really. You may like steak, but your friend may not. That's why all the different types of nightclubs and bars.

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So when you are going to open your first one, or change the one you have, you have to figure out what you want to be. I know many owners that really don't have a clue. And if you talk to them on what kind of a place they have, they probably won't be ablr to answer you.

You have to know what you want to be and why you think there is a market for your theme. After all, this is how you are going to make a living! Do you want to be a techno club? A sports theme? A retro look? Get it?

This is what you will be known for and attract customers to your theme that like this atmosphere. So, do you have your theme set? Do you have the demographics numbers to be successful? You may want to open a place that you always wanted to. But, is there the customer base for your theme? You can't open a place that you would like if you don't have the customers to come and frequent it.

I was always a Frank Sinatra fan, even as a kid. I would love to open a lounge, with a piano, and play the old standards. But I knew I never lived in an area that I was comfortable enough with it being succesful. So, it was the nightclub business for me.

In addition, for about the past ten years, I have noticed a demographic change in the nightclub customer. Especially the nicer clubs. My customer base started to expand. I used to use the demographics for people twenty-one to thirty years old. But, with people living longer, fifty years old not being old anymore, and the divorce rate, you find that the demographic for the nightclubs, and bars for that matter, have gotten older.

Listen, this is a good thing! A larger customer base is more customers for you. And the older the customer, there is more expendable income, larger tips, higher priced drinks they buy generally, and it just gets better from there.

Don't pigeon hole yourself to a twenty-one to twenty-five crowd! And don't be so set in your ways that you can't look at all the possibilities that surround you. The atmosphere you create is all about you making money and being successful.